Cover of Blue Ocean Strategy

Blue Ocean Strategy

by W.Chan Kim , Renee Mauborgne

4
Published by Harvard Business Review PressGeneral
Physical copy available from our home library

What to Expect

Strategy framework for creating uncontested market spaces instead of competing in red oceans

Key Learnings

Value innovation not competition, create new demand, make competition irrelevant, strategic moves matter

Who Should Read This

Strategists, entrepreneurs, business leaders, MBA students, anyone seeking differentiation

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